<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Rockit Development</title><description>Operator research on missed calls, speed-to-lead, and lead-gen for Canadian HVAC companies.</description><link>https://www.rockitdevelopment.com/</link><language>en-ca</language><item><title>You Quoted 12 Jobs Last Month. Did Anyone Follow Up?</title><link>https://www.rockitdevelopment.com/blog/2026-05-27-hvac-estimate-followup/</link><guid isPermaLink="true">https://www.rockitdevelopment.com/blog/2026-05-27-hvac-estimate-followup/</guid><description>Most HVAC owners track leads coming in, not quotes going out. The open-estimate backlog is the cheapest source of revenue in your business.</description><pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate></item><item><title>HVAC Owners Are Right to Be Skeptical of Marketing Agencies</title><link>https://www.rockitdevelopment.com/blog/2026-05-27-hvac-marketing-agency-skepticism/</link><guid isPermaLink="true">https://www.rockitdevelopment.com/blog/2026-05-27-hvac-marketing-agency-skepticism/</guid><description>Most agencies sell attention. Attention is not the same as booked jobs. Here&apos;s the distinction worth understanding before you sign anything.</description><pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate></item><item><title>Your AC Season Starts in 4 Weeks. Run This 10-Point Audit First.</title><link>https://www.rockitdevelopment.com/blog/2026-05-25-hvac-pre-summer-audit/</link><guid isPermaLink="true">https://www.rockitdevelopment.com/blog/2026-05-25-hvac-pre-summer-audit/</guid><description>The operational checks that decide whether summer captures leads or burns them, scored in 30 minutes, fixed in two weeks.</description><pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate></item><item><title>The First HVAC Company That Calls Back Gets the Job</title><link>https://www.rockitdevelopment.com/blog/2026-05-22-hvac-speed-to-lead/</link><guid isPermaLink="true">https://www.rockitdevelopment.com/blog/2026-05-22-hvac-speed-to-lead/</guid><description>Speed-to-lead is the single biggest revenue lever in home services. The math from four named operators on response time, follow-up, and why automation alone isn&apos;t enough.</description><pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate></item><item><title>Reviews Aren&apos;t a Marketing Afterthought. They&apos;re the Ranking Signal Deciding Who Gets the Call.</title><link>https://www.rockitdevelopment.com/blog/2026-05-18-hvac-reviews-ranking-signal/</link><guid isPermaLink="true">https://www.rockitdevelopment.com/blog/2026-05-18-hvac-reviews-ranking-signal/</guid><description>What three things Google actually weights on reviews (it&apos;s not total count), the operator benchmark for review velocity, and the workflow change that gets you there.</description><pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate></item></channel></rss>